Community seeks new branding

[caption id="attachment_6738" align="alignright" width="278"]Image removed. Image source: Hooka on Branding[/caption] Download full RFP here. On November 9, 2016, the Seneca Industrial and Economic Development Corp. (SIEDC) issued a Request for Proposal (RFP) for a community branding strategy and creative. Working with the City of Tiffin, Seneca County Commissioners, and Seneca Regional Chamber of Commerce and Visitors Services, SIEDC and its partners describe what they are looking for in this way (from the RFP): "With the contract resulting from this RFP, SIEDC--together with the City of Tiffin, Seneca County, the Seneca Regional Chamber of Commerce and Visitor Services, and potentially other stakeholders--intends to develop a new community brand and sub-brand strategy and related creative elements. We seek a firm that has demonstrated success and creativity in developing brand identities for other communities, preferably with experience with meeting the needs of multiple and diverse stakeholders. Creating and helping the community and key stakeholder organizations to execute (a) strong destination brand(s) strategy to meet the different needs of participants and facilitating a process that results in informed, engaged, and supportive stakeholders as well as a consistent and comprehensive verbal and visual identity are essential." Timeline:
  • Distribution of RFP - November 9, 2015
  • Deadline for receipt of responses - December 7, 2016 (5:00 pm EST)
  • Interviews - December 2016, January 2017
  • Final Selection and Project Commencement - Not later than Feb. 1, 2017
For additional information not provided in the RFP, please contact David Zak, SIEDC President & CEO, at 419.912.1150 (cell) or by email at    
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